Check out this blog post for more tips on creating a marketing persona.
Make sure you have reviewed the Dr. Oz new business direct mail I gave you a copy of, and also please review the social media playbook I gave each group a copy of in anticipation of Miriam Cook’s visit on
I went straight to an expert to get a straight/easy-to-understand answer: “A simple explanation would be that publicity is part of PR. Publicity is about seeking media attention, where as PR is managing reputation. Publicity falls under the umbrella of PR,
The Magazine Main Line is Dead Why Publishers are Flocking to Explainer Videos Modern Farmer’s Smart Newsletters and Web-to-Print Conversions Long Live the Newsletter: Why Bloomberg is Bullish on Newsletters — please also make sure you visit the Bloomberg Brief site
Please read the following articles and respond in the comments below! PR Tips from the Pros: a Chat with W Magazine’s Courtney Dolan So when should you raise the cover price of your magazine? 5 Content Strategies for the Web
Next Class: Joe Hebert will be visiting. Please do independent research — the Internet is a wonderful place, full of information. In preparation for his visit, he also sent some links — please read these: The most recent issue of
No reading this week. Feel free to spend your time getting a flu shot instead.
Please read: Magazines Increasingly Lend Titles to Other Products It’s an oldie but a goodie. and Audience First… Instead of writing a “normal” response, please do the following: 1. Share an product that you personally have used (or at
For this week, please just read the packet I handed out in class: Too Many of Us, Too Much Noise by Roxane Gay from Paper Dreams. Also, if you’d like to take the VALS test, you can do so here.
Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes. Walt Whitman