Long Live the Newsletter: Why Bloomberg is Bullish on Newsletters — please also make sure you visit the Bloomberg Brief site to get a better feel for the product
ALSO: Find one example of direct response from a publisher and bring it into class this week. “Direct response” is any type of advertising promotion that is meant to get an immediate response directly from the consumer. For example, each direct response promotion will have a specific action that they are requesting you take — return a form in an envelope to subscribe, click a link to join a newsletter, visit a website to learn more/subscribe/renew. This includes renewal forms.
Direct response can be in print or digital. I do want the sample you bring in to be from a publisher, and I’m reasonably sure you will receive at least one message from a publisher in the next couple of days given your interests. You can also go looking for one…usually magazines themselves have a direct response promotion or two inside.
If your example is digital, bring in a print-out that is as faithful as possible to the original way you received it. Also make sure you print out the landing page you are sent to.