Check out this blog post for more tips on creating a marketing persona.
Make sure you have reviewed the Dr. Oz new business direct mail I gave you a copy of, and also please review the social media playbook I gave each group a copy of in anticipation of Miriam Cook’s visit on
I went straight to an expert to get a straight/easy-to-understand answer: “A simple explanation would be that publicity is part of PR. Publicity is about seeking media attention, where as PR is managing reputation. Publicity falls under the umbrella of PR,
The Magazine Main Line is Dead Why Publishers are Flocking to Explainer Videos Modern Farmer’s Smart Newsletters and Web-to-Print Conversions Long Live the Newsletter: Why Bloomberg is Bullish on Newsletters — please also make sure you visit the Bloomberg Brief site